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Insights

How we think about AI adoption.

Short essays, hard-won lessons, and real stories from the teams we've worked with across Atlantic Canada. Written for the people making the decisions, not the people building the models.

🦔 Why your focus matters more than your AI tools
StrategyBusiness FocusAtlantic Canada

🦔 Why your focus matters more than your AI tools

Your mascot is probably not a robot. Ours is a hedgehog, and there's a reason. Here's how the Hedgehog Concept sharpens the way your organization should think about AI adoption.

4 min read